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Holly Fraser leads WePresent, the digital arts arm of WeTransfer, which acts as a modern-day patron of the arts and champions global creative empowerment. WePresent has commissioned over 1000 creatives from over 100 countries, re-interpreting the potential of artistic collaboration with projects expanding beyond the traditional confines of the online sphere and gallery space. Previous to this she was editor of culture biannual Hunger for six years. She has been a judge for D&AD, London International Awards, Dezeen and her work has won numerous awards including an Oscar, Cannes Lions, Clios, D&AD and Webby awards.
The term ‘content’ can be reductive but, done right, it can be a powerful way for brands to differentiate, to move the cultural needle and even inspire change.
You will discuss how to create content that resonates with your audience, yet is also relevant to the zeitgeist and remains authentic and representative. In a world that already has so much 'stuff' how do you stand out?
⚡️ How to approach your audience
🏆 5 golden rules of storytelling
🤝 How to curate with authenticity