Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.
For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.
In 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognised for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists.
For over two decades, he was a major strategic and creative influence for Nike.
Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. Greg brings all of his brand experience and is available for booking now.
What Greg brings ⚡️
⚡️ Emotion by design
💡 Leading a creative team
🧠 Creating perennial work