Dose Book Shelf: #2 The Tipping Point, Malcolm Gladwell


The theme of Malcom Gladwell’s, The Tipping Point, is one we believe strongly in. The idea that small changes can make big differences.

This book explores how seemingly minuscule changes in the behaviour of individuals, teams or even society as a whole, has lead to some of the most revered trends of modern time.

From advertising slogans, to the NYPD’s method on tackling crime, Gladwell shows via a wide expanse of illustrations, that the small actions of certain people, can have an impact on a global scale.

For us, this resonates in the workplace. Whether that manifests itself in being on-time to every meeting, or watching the pennies when tracking budgets. Small daily habits add up over time, and can have a positive (or negative) effect on the success (or failure) of a company.

The book was written in 2000, and pre-dates social networks as we know them today. What we found interesting was the actual exclusion of the digital world, and seeing how trends went viral in a time where memes and cat videos were yet to flood peoples lives. This book is a gallery of viral sensations, you never even knew were viral.


Enjoy! The book can be found HERE

The Tempest Two